Here are two examples of customised data centre profile pages, listing on-net carriers and services being promoted: City Lifeline, London and ancotel, Frankfurt
It’s early days, but we believe these data centre profile pages will become a useful platform for data centres to highlight the carriers connected (or “On-net”) and promotions available within each of their data centres.
Ultimately, as we add more service categories, each profile page will be able to demonstrate the full scope of services from each data centre. We see this as turning the lights on to the markets within each Data Centre.
Carrier Ethernet Market and Data Centres: A Common Interest
From the discussions we’ve been having with various data centre companies recently, it seems safe to say that there’s a common interest in working with us to help demonstrate the markets resident within each site. The more active the market within a data centre, the more attractive it becomes to new customers. It fast becomes a critical mass thing, where the decision is more about whether they can afford NOT to be resident in the site.
By allowing each service provider a quick and easy way for ordering and publishing adverts that can appear on the Data Centre profile page, it will become quickly evident how active, or otherwise the markets are within various data centre . Quick, simple and effective.
Because of this common interest, we’re keen to work in partnership with all data centres.
Data Centre Partners: Benefits to Data Centres
1. Free Advertising on your Data Centre profile page(s)
Of course, it wouldn’t be right for us to try and charge Data Centre companies to advertise on their own profile pages, so we are offering free advertising to Data Centres that are keen for their Data Centre to be highlighted on the site. These adverts will only appear on that specific profile page and can be edited at any time. These can also be customised with image files, videos and downloads. We can certainly help put these together for you, so as to maximise the impact and conversion from each of these adverts.
2. Customised / Styled Data Centre Profile page(s)
If you have any branded imagery that you would like us to use on the site, or we can commission a design for you. The costs are very reasonable, starting at approximately £100 for a simple banner design.
3. Link to your website
If you would like us to link to your website, or to specific pages within your website, we would be happy to incorporate these into your profile page.
4. 50% discount for customers you refer to us for advertising on your Data Centre profile page
Should you introduce customers to us for advertising on your profile page, they’ll be entitled to a 50% discount off the advertising costs. That way, you are offering your customers a clear benefit to go through you as a way of advertising their services from your data centre.
5. Referral Agent to Promote your DC services more pro-actively
We can also work as a referral agent, if you would like us to take a more pro-active role in promoting your services. In order for us to do so, we would need to focus on the unique selling point for the services you would like us to promote and the target market for this service. We will then work on a campaign to drive traffic to your profile pages and field the first line of enquiry from any interested prospects.
If you represent a Data Centre and would like to work in partnership with us, please do contact us, we’d be delighted to hear from you.